Focusing on your members’ journey and experience is the most effective way to enhance their satisfaction, increase retention and drive repeat customers. Businesses for years have unlocked the key to growth – Customer Experience Strategies. It is now considered as one of the biggest influences of your customer acquisition and retention. Associations can look to Member Experience strategies, with member journey mappings, to deliver an enhanced member experience that supports retention, growth and engagement. In this Digital Academy course you will gain new knowledge on what customer experience is, member mapping and identifying journeys that need to be mapped. Please note this is a Term 4 Course. Purchasing a passport for this course will be based on the purchase of Term 4.