Digital Marketing for Associations is critical to drive your brand, advocacy and to showcase your member value proposition. How does your association leverage digital marketing? Digital Marketing is more than your email campaigns, but extends across data, segmentation, personalization, personalized pricing, social media, paid advertising, website, SEO and so much more... In this Digital Academy course, you will gain knowledge and toolkits to help you drive your Digital Marketing Strategy. Please note this is a Term 3 Course. Purchasing a passport for this course will be based on the purchase of Terms 3-4.